Sixlets is a nostalgic chocolate candy who had branding and packaging dating back to the late 60's. As creative director and designer, I led the team in research and development of a modernized logo design, focusing on positive childhood memories that lead to purchase. Starting with pencil sketches through 3D development, we updated their caterpillar mascot, presenting original concepts that ranged from an evolution of the logo to a retro throwback. The final solution has a callback to the original design with great care taken in developing the small details like his eyes, facial expression, feet, even the way he moved in animation.
Along with the logo development we revisited the package design, creating a pattern that enhanced the complex logo design while allowing for varying package materials.
ROLES: Creative Director, Lead Designer
AGENCY: Revelry Agency