Music industry mobile app demo secures investors.
ENTERTAINMENT / MOBILE APP
Client: [Stealth] Entertainment, Under NDA
Role: UX and Product Designer, Brand Strategist
Team: UX Researcher, Client Stakeholders
Agency: Freelance
Client [Stealth] Entertainment has a goal to create a connected community passionate about live music. The product’s focus is on accessibility, inclusion, and innovation.
My prototype brought synergy into the user journeys for three unique audiences. It created a seamless narrative to pitch and secure influential Grammy-winning investors.
Sarah Vieweg, Stakeholder
“Jen is an astute, highly perceptive collaborator who cares deeply about users, how they interact with a product, and in ensuring that tasks or goals are accomplished in a seamless and straightforward manner. In addition, she pays close attention to various factors that impact design; from accessibility to ally-ship, Jen is a thoughtful and insightful partner. I have greatly enjoyed working with her, I have learned so much throughout our collaboration, and would welcome a chance to work with her in the future.”
Ryan Nikolich, Stakeholder
“Jen is a thoughtful, considerate product owner with amazing design chops. She took a rudimentary wireframe app idea and brought it to life. This complex mobile and web application that she worked on was in partnership with some of today’s “A-List” country music stars who loved her work. Jen is a business thinker who took our primary design considerations to a whole new level. She is a compassionate logical thinker, leader, and team player. Jen is a MUST have asset on every project team.”
By closely working with a Senior UX Researcher, we used design thinking to solve our problems.
I elevated my experience as a musician to inspire three unique demo experiences, tested with real people who experience the problems the app will solve for.
Interviewed Stakeholders to understand the goals of the app, asking driving questions that revealed unknown opportunities.
Delivered a brand and product competitive analysis to understand, strengths, weaknesses, opportunities, threats.
PROCESS
Empathized with research to understand our users’ needs, then further defined their needs and problems.
Ideated and challenged assumptions to engage the different audiences and create a more inclusive product.
Defined, designed, and prototyped three demo solutions informed by complex, variable data.
Tested user flows for onboarding, exploration, and conversion, with over 100 screens.
Success for the app will be to break into the market and readily communicate how to fill a gap in an innovative and unique way.
The result of this phase was a prototype that showcases the power of the data behind the app. This allowed the greater team to move into the current stage of developing their MVP product to launch.