Our team was asked to help overcome operator perception that Hershey’s is a candy company and finished dessert manufacturer – which limited their sales growth in the foodservice industry. The creative team developed a new communications plan with our Strategy and Research teams to align Hershey's as a branded ingredient company, continually increasing their sales by 10% annually with new accounts like Dairy Queen, Steak and Shake and The Cheesecake Factory.
Creative was developed to highlight the product Hershey's sells with insights and tools on how the operator can easily create unique menu items that are profitable for their restaurant.
ROLES: Creative Direction, Photo Art Direction, Website Architecture, Website Production
AGENCY: Revelry Agency