S.Pellegrino Almost Famous Chef Competition is an epic culinary competition that educates and engages the next generation of great chefs to create brand loyalty. We partnered with world-renowned chefs and distinguished media to amplify brand advocacy, which increases brand awareness through consumer participation. In its 10th year, the campaign earned more than 274 million media impressions, including over 1.9+ million YouTube views.
The creative team's role was to work seamlessly with the event, PR and rich media teams to create a one-of-a-kind experience at ten regional competitions and at the finals event held over a weekend in Napa Valley.
ROLE: Creative Director
AGENCY: Revelry Agency